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Orchard Close Fishery — Business Website & Booking System

Orchard Close Fishery is a well-established coarse fishing venue in the English countryside with four stocked lakes and day-ticket access. They relied entirely on phone bookings and word-of-mouth, missing out on the growing number of anglers who search online for local fisheries. We built a professional WordPress website with online booking, interactive lake maps showing peg positions, live weather feeds, and a strong local SEO strategy to help them compete with larger commercial fisheries in the area.

Challenges

The fishery had no web presence at all — anglers could only find them through local tackle shop flyers or Facebook posts, limiting their reach to a 10-mile radius.
Phone-only bookings meant the owner spent 2-3 hours daily answering calls, often missing bookings from anglers who called during early morning or late evening hours.
Anglers frequently asked which pegs were available on which lakes, but this information changed daily and was only known to the bailiff on site.
Larger competing fisheries with professional websites dominated local search results for terms like 'fishing near me' and 'day ticket fishing [county]'.

Our Solution

Designed a clean, nature-themed WordPress site with high-quality photography of each lake, catch galleries submitted by anglers, and clear pricing and rules pages that answer common questions.
Integrated a booking calendar plugin customized with lake and peg selection, allowing anglers to book and pay for day tickets 24/7 with automatic confirmation emails and SMS reminders.
Built interactive lake maps using Google Maps with custom overlays showing numbered peg positions, depth markers, and feature descriptions — updated weekly by the bailiff via a simple admin form.
Implemented a comprehensive local SEO strategy including Google Business Profile optimization, structured data markup for local businesses, location-specific landing pages, and a regularly updated catch report blog.

Project Details

Client: Orchard Close Fishery
Duration: 5 weeks
Category: Business Website

Technologies Used

WordPressPHPJavaScriptGoogle MapsSEO

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Orchard Close Fishery — Business Website & Booking System

Challenges

The fishery had no web presence at all — anglers could only find them through local tackle shop flyers or Facebook posts, limiting their reach to a 10-mile radius.

Phone-only bookings meant the owner spent 2-3 hours daily answering calls, often missing bookings from anglers who called during early morning or late evening hours.

Anglers frequently asked which pegs were available on which lakes, but this information changed daily and was only known to the bailiff on site.

Larger competing fisheries with professional websites dominated local search results for terms like 'fishing near me' and 'day ticket fishing [county]'.

Our Solution

Designed a clean, nature-themed WordPress site with high-quality photography of each lake, catch galleries submitted by anglers, and clear pricing and rules pages that answer common questions.

Integrated a booking calendar plugin customized with lake and peg selection, allowing anglers to book and pay for day tickets 24/7 with automatic confirmation emails and SMS reminders.

Built interactive lake maps using Google Maps with custom overlays showing numbered peg positions, depth markers, and feature descriptions — updated weekly by the bailiff via a simple admin form.

Implemented a comprehensive local SEO strategy including Google Business Profile optimization, structured data markup for local businesses, location-specific landing pages, and a regularly updated catch report blog.