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Smokehouse Grill BBQ — Shopify Restaurant Website
Smokehouse Grill BBQ is a popular barbecue restaurant chain with three locations across Texas. They needed a modern, mobile-first website that showcased their menu, enabled online ordering for pickup and delivery, and provided location-specific pages with hours, directions, and catering information. We built a fully custom Shopify storefront that integrates seamlessly with their kitchen workflow.
Challenges
- The existing website was outdated and not mobile-friendly, causing over 60% of mobile visitors to leave before viewing the menu.
- Online ordering had to sync with the kitchen display system at each location without disrupting in-house operations during peak hours.
- Each of the three locations had different menus, hours, and catering options that needed to be managed independently.
- High-resolution food photography needed to load quickly without sacrificing visual quality on slower mobile connections.
Our Solution
- Designed a responsive Shopify theme with large food imagery, sticky navigation, and a one-tap ordering flow optimized for mobile users.
- Integrated the Shopify order system with the restaurant's existing KDS via a custom webhook that routes orders to the correct location's kitchen printer.
- Built dynamic location pages using Shopify metafields, allowing staff to update menus, hours, and specials per location from a single admin dashboard.
- Implemented lazy loading, next-gen image formats (WebP), and a progressive image strategy that reduced page weight by 70% while keeping photos crisp.
Results
- Mobile bounce rate dropped from 62% to 28% within the first month after launch.
- Online orders accounted for 35% of total revenue within 90 days, up from nearly zero.
- Average order value for online orders was 22% higher than in-store orders due to upsell prompts during checkout.
- Page load time improved from 6.8 seconds to 1.9 seconds on mobile devices.
Project Details
- Client
- Smokehouse Grill BBQ
- Duration
- 6 weeks
- Category
- Shopify Development
Technologies Used
ShopifyLiquidJavaScriptCSS3Online Ordering
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